Founded in 1903, Harley-Davidson is one of the world's largest manufac-
turers of motorcycles, as well as a globally recognized lifestyle brand with
a loyal following. Started in a shed in Milwaukee by William S. Harley and
brothers Arthur and Walter Davidson, Harley-Davidson is also the oldest
continuously running motorcycle manufacturer in the world. As a brand,
it is as durable as the motorcycles it creates, adapting to many challenges
along the way to be a world leader in motorcycling and a symbol of the
American dream.
The history of the company is intertwined with the history of the USA,
which is why Harley-Davidson is referred to as the "American motorcycle."
By 1920, Harley-Davidson was already being sold in 67 different countries,
via 2,000 dealers worldwide. During the First and Second World Wars, the
company also played a crucial role in supplying vehicles to the American
The Harley-Davidson logo
designed for the original 1990
Fat Boy ®
military which resulted in the business expanding after the war. In the
years after, product development expanded into both lightweight and
smaller twin-cylinder models. The introduction of the Sportster ® motorcy-
cle in 1957, along with other models, gave the brand a name in nimble and
powerful machines for racing, road trips and much more.
Over time, the company has become well-known for its cruisers, includ-
ing the iconic Harley-Davidson ® Fat Boy ®, a beautifully designed V-twin
engine motorcycle with a Softail ® frame and solid-cast disc wheels. Stylish,
comfortable and reliable, the Fat Boy ® motorcycle is one that you could
ride almost anywhere. Harley-Davidson continues to be true to its past, as
it embraces the future.
We're pleased to present our LEGO® tribute to this American icon.
